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SEO in 2018

There have been several updates to SEO in 2018 and google's PageRank algorithms this year. We found a few articles that discuss many of these updates and wanted to share with our readers. Backlinko In the old days, Google would analyze your page to see how many times you used a specific keyword. In other words, they focused 100% on your page’s content. So the Google spider would visit your page to check if your keyword appeared in your: • Title tag • URL • Image ALT text • Description tag • H1 tag To be fair, they still look at that stuff. But today’s Google is MUCH smarter than it used to be. So instead of only measuring content, they now focus on context. Backlinko Article SEO Moz There is a ton of detail to ranking in this world, to try and rank in Google's results. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here...

Witch Hunts and Twitter Advertising

by John ParrishNo Comments

Twitter has always been somewhat of a mystery in the larger social media picture for many advertisers I talk to. They have heard of it and have mostly made fun of the premise. During its formative years, before the "witch hunts", the platform was mostly sharing quips with friends and of course sharing food pics. Saturday Night Live even made fun of the hashtag phenomenon, wherein people spoke in "hashtags" in real life and degraded normal conversation even more than we've already accepted. However partly due to certain elections and political development over the last couple of years, Twitter has shifted quite a bit towards a more trusted source of news and information sharing than it ever had been. (source) Smart people have said correlation doesn't equal causality for decades and this certainly fits, but Twitter advertising revenue and effective marketing promotion results have skyrocketed in the last two years. This presents an interesting opportunity for marketers and their advertising clientele. In the...

13 Reasons Why….You Need to Increase Social Media Advertising

by John ParrishNo Comments

Going viral is something that can happen for almost anything to these days. It refers to a message or video posted online by someone or a company that gains so much traction online and in social media that it spreads like a virus. Last year a show on Netflix "13 reasons why" went viral due to its' subject matter. Social media spend in ads has grown to $15B this year and all metrics show it growing even more next year. One of the reasons these shows gain such a following is due to social media. 13 reasons why got over 3.5 million tweets in the first week it was released. Social media creates an incredible ecosystem for fans of content to live in. This creates a highly trackable audience that can be segmented later on. If your brand needs to have its' message in front of teen girls than utilizing fans of "13 reasons" and shows like it would be a great way...

How to Train Your Website

by John ParrishNo Comments

One of the biggest challenges that businesses have today is managing all aspects of their website. First, you have to have a good website, and what does that even mean? Building a website is one of the most important and difficult things that a business has to go through. That is why hiring firms like ours can be helpful. However, even some firms disagree with each other; some say the simpler the site the better, some want to over-stuff your site with keywords and content to try to trick Google to rank your site higher. The bottom line is that building a "good" site is an art form much more than a science in this technological age we find our selves in. All of that being said most professional firms today will build you a good site that gives you a good base to start. Now what? Now the real hard part can begin, figuring out what it is your website going to...