3 Reasons Your Website Needs ADA Compliance; Not Just SEO

3 Reasons Your Website Needs ADA Compliance; Not Just SEO

The Americans with Disabilities Act (ADA) was developed in 1990 and is meant to ensure that people with disabilities have the same opportunities as anyone else. This means that your website needs to be accessible to people who have disabilities that affect their hearing, vision or in any physical capacity. The Federal Government has mandated that anything considered a “place of public accommodation” are required to be accessible to anyone with disabilities from accessing the business’ goods or services. There are 3 main reasons we wanted to look at in this blog as to why you need to make sure your site is ADA compliant. 1) ADA Compliance Improves Your SEO One topic that we have talked about at length in our blog is that ADA compliance helps your SEO. There are many reasons for this, but the easiest thing to remember is that search engines review the same type of code that makes your site ADA compliant when making their search engine rankings. 2)...
Read More
ADA Web Compliance Isn’t Going Away

ADA Web Compliance Isn’t Going Away

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...
Read More
SEO FAQs

SEO FAQs

What is SEO?Customers often ask questions related to search engine optimization (SEO). While it seems like the questions always remain the same, the answers are constantly evolving as Google and other major search engines adjust their formulas and the way they present site rankings for their users. Below are some of the most frequently asked questions that I come across, in a blog about SEO FAQs. How does Google decide who to rank higher? Takeaway: Now more than ever, it is important to have fresh, relevant content on your site at all times. There are several factors that go into a search engine results page (SERP). In the past, website designers and optimizers were able to strictly utilize keywords and tags behind the scenes in a website’s coding. However, they figured out how to game the system by dubious ways to get anyone to their site. As the site owners got smarter, so did the search engines. As Google and the other major players...
Read More
Does Your Website Work for You?

Does Your Website Work for You?

Website Design for the Modern WorldMany people in today's world now know that they have to have a website to exist in the mind of their prospective customers. In this necessity to put up a website I unfortunately see many people who will put anything up, just to have it. These sites look incredibly cheap, and they don't tell a consistent story. It is hard to convince someone to spend their hard-earned money on something, if it looks like you aren't willing to invest any of your own money first. At Prestige Marketing Advisors we touched on this issue in recent blog posts and discussed some of the ways that a website may actually be hurting a company. Yes it is still a good thing that they have a website, however if the site is just plain terrible any other advertising or marketing that is done will simply be spent helping out the competition. For example: if a company spends X dollars on any...
Read More
Website Design in 2019: Part 2 – SEO and ADA Compliance

Website Design in 2019: Part 2 – SEO and ADA Compliance

What is ada compliance Recently you might have heard about "ADA Compliance" within the digital space. What is that, you have probably asked. For starters ADA refers to the American's with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life.  This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people's websites. The landmark legal case was GIl vs Winn-Dixie Stores when a man sued Winn-Dixie Stores because he was not able to navigate their website as a blind man. He argued, and won, that they needed to make their site accessible to him under the ADA. The courts found that Winn-Dixie is a "public accommodation"  and needed to be compliant with ADA guidelines. Since this time over 61 guidelines have been released and updated to make websites ADA compliant. So what? What does this mean for you, dear reader?...
Read More