Website Design in 2019

Website Design in 2019

We are going to begin a series of blog posts over the month of March, discussing website design strategies in 2019. This will include content strategy, SEO best practices, design and aesthetics, ADA compliance as well as discussing some of the most popular design platforms. At Prestige Marketing Advisors we are very flexible in the platforms that we use to design sites. Wordpress, Wix, Squarespace, Joomla, Magento and many others. We will compare and contrast advantages and disadvantages of each. -- We provide a myriad of digital marketing related services; including new website design, SEO, ad placement and many more. We’d love for you to read more about us and we look forward to discussing our services with you in more detail. All of these services combine to form an effective digital marketing strategy for any business. View some of our testimonials to see what our clients are saying about us or contact us below:. For a detailed look at how we think we have some great content...
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Why ADA Compliance is So Important for your Website

Why ADA Compliance is So Important for your Website

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...
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Witch Hunts and Twitter Advertising

Witch Hunts and Twitter Advertising

Twitter has always been somewhat of a mystery in the larger social media picture for many advertisers I talk to. They have heard of it and have mostly made fun of the premise. During its formative years, before the "witch hunts", the platform was mostly sharing quips with friends and of course sharing food pics. Saturday Night Live even made fun of the hashtag phenomenon, wherein people spoke in "hashtags" in real life and degraded normal conversation even more than we've already accepted. However partly due to certain elections and political development over the last couple of years, Twitter has shifted quite a bit towards a more trusted source of news and information sharing than it ever had been. (source) Smart people have said correlation doesn't equal causality for decades and this certainly fits, but Twitter advertising revenue and effective marketing promotion results have skyrocketed in the last two years. This presents an interesting opportunity for marketers and their advertising clientele. In the...
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13 Reasons Why….You Need to Increase Social Media Advertising

13 Reasons Why….You Need to Increase Social Media Advertising

Going viral is something that can happen for almost anything to these days. It refers to a message or video posted online by someone or a company that gains so much traction online and in social media that it spreads like a virus. Last year a show on Netflix "13 reasons why" went viral due to its' subject matter. Social media spend in ads has grown to $15B this year and all metrics show it growing even more next year. One of the reasons these shows gain such a following is due to social media. 13 reasons why got over 3.5 million tweets in the first week it was released. Social media creates an incredible ecosystem for fans of content to live in. This creates a highly trackable audience that can be segmented later on. If your brand needs to have its' message in front of teen girls than utilizing fans of "13 reasons" and shows like it would be a great way...
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How to Train Your Website

How to Train Your Website

One of the biggest challenges that businesses have today is managing all aspects of their website. First, you have to have a good website, and what does that even mean?  Building a website is one of the most important and difficult things that a business has to go through. That is why hiring firms like ours can be helpful. However, even some firms disagree with each other; some say the simpler the site the better, some want to over-stuff your site with keywords and content to try to trick Google to rank your site higher. The bottom line is that building a "good" site is an art form much more than a science in this technological age we find our selves in. All of that being said most professional firms today will build you a good site that gives you a good base to start. Now what? Now the real hard part can begin, figuring out what it is your website going to...
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