video marketing Archives - Prestige Marketing Advisors

Mobile Advertising in 2020

by John ParrishNo Comments

Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on that phone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 8 years (35% in 2011). While these devices have taken over the world, and many of our lives, something else in the world of mobile advertising has begun happening too. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right along with it. So as we spend more and more of our time looking into our screens the images that we consume have become advertising, not content we want, at a higher pace year over year. We have seen traditional static banner ads come and for the most part go. Video advertising on mobile devices is growing at a similar trend-line on desktop....

SEM vs Display Advertising in 2020

by John ParrishNo Comments

Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, two of the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).” Why are marketers spending so much on search? Because search spending works. However, let’s not overlook another important aforementioned piece of that $103 billion pie: display marketing. (Think banner ads.) So what’s the best strategy for your next effective paid digital advertising and marketing campaign? By pairing display marketing with an effective search engine marketing strategy, you’ll be able to reach more prospects and customers—but to see real ROI, the trick is knowing how and when to use display marketing. Here’s our rundown...

Mobile Advertising in 2019

by John ParrishNo Comments

Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on that phone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 8 years (35% in 2011). While these devices have taken over the world, and many of our lives, something else in the world of mobile advertising has begun happening too. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right along with it. So as we spend more and more of our time looking into our screens the images that we consume have become advertising, not content we want, at a higher pace year over year. We have seen traditional static banner ads come and for the most part go. Video advertising on mobile devices is growing at a similar trend-line on desktop....

The Digital Marketing “Black Box”

by John ParrishNo Comments

Digital Marketing Have you ever gotten a monthly report from your ad vendor and felt more confused after reading it than before? If you've ever bought digital ads at any time, ever, I'm betting the answer is, all the time. This is typically done by design, and sometimes just done by accident. Either way you have found yourself in the digital marketing black box. The largest publishers and media companies sell their own ads and that is how they make the majority of their revenue in the digital space. The name of the game for them is to just sell inventory, just like the dinosaurs still selling print ads and TV ads. Traditional media companies and these publishers sell their ads based off of price or the "data" they use to target people on their site. That's the only way they can really differentiate themselves. Don't get me wrong, banner ads still have their place in the digital world, but the ROI just...

SEM vs Display Advertising

by John ParrishNo Comments

Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, two of the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).” Why are marketers spending so much on search? Because search spending works. However, let’s not overlook another important aforementioned piece of that $103 billion pie: display marketing. (Think banner ads.) So what’s the best strategy for your next effective paid digital advertising and marketing campaign? By pairing display marketing with an effective search engine marketing strategy, you’ll be able to reach more prospects and customers—but to see real ROI, the trick is knowing how and when to use display marketing. Here’s our rundown...