Social Media Panic: Are We There Yet?

Social Media Panic: Are We There Yet?

With the most recent updates and revelations regarding the big 3 digital / social media companies (Google, Facebook and Twitter) the industry is in a bit of a state of flux. However there is no reason to panic. The big 3 still offer some of the best first party data available for marketers. Everyone is familiar with the various social media channels for personal use, even some businesses have used Facebook or Twitter for business purposes. However, the vast majority of businesses out there today have not been able to effectively leverage the great opportunity that social media provides. Organic SM engagement is an important way to interact with your customers and to continue to tell the story that your website does. Paid SM engagement offers a way to use data and targeting not found in any other medium. Since people that use social media effectively have turned over every part of their customer profile purposefully, advertising on social media can be...
Read More
Witch Hunts and Twitter Advertising

Witch Hunts and Twitter Advertising

Twitter has always been somewhat of a mystery in the larger social media picture for many advertisers I talk to. They have heard of it and have mostly made fun of the premise. During its formative years, before the "witch hunts", the platform was mostly sharing quips with friends and of course sharing food pics. Saturday Night Live even made fun of the hashtag phenomenon, wherein people spoke in "hashtags" in real life and degraded normal conversation even more than we've already accepted. However partly due to certain elections and political development over the last couple of years, Twitter has shifted quite a bit towards a more trusted source of news and information sharing than it ever had been. (source) Smart people have said correlation doesn't equal causality for decades and this certainly fits, but Twitter advertising revenue and effective marketing promotion results have skyrocketed in the last two years. This presents an interesting opportunity for marketers and their advertising clientele. In the...
Read More