SMS Marketing Pros and Cons

SMS Marketing Pros and Cons

Short Message Service (SMS) is the most common type of text messaging in the world today. SMS Marketing is utilizing the messaging services most people use as a way to get your brands information / offers in front of your target audience. This medium has been used for quite a while, but as is the case with most digital marketing, it has never been more accurate and data driven than today. There are certainly some drawbacks to Text or SMS marketing but some clear advantages as well. Let's explore both: Pros Engagement (the majority of people open every text they receive)Tracking (most major SMS marketing services can tell if your messages are read or not, how many times and if any call to action in the message has been performed)Cost (there is a relatively low point of entry) CONS Creative (with only 160 characters per SMS message there isn't a lot of opportunity to let your creatives really explore)Spam (it is relatively easy for...
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