Paralysis by Analysis

Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don't understand it and have no idea how it helps their business. Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients' faces, explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly...
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“How Does SEO work?”

“How Does SEO work?”

This question is probably one of the most common that we have come across in the past ten years we've been doing SEO. One of the biggest hurdles for businesses gaveling an effective SEO strategy or partner is the answer to this question. The fact that it is a very simple question that demands an incredibly nuanced and complex answer makes this a subject that quickly puts people to sleep or to ignore it altogether. The short answer is quite simple; Search Engine Optimization (SEO) it is the process that helps a website appear higher (optimized) on various search engines. Google is by far the king of all search engines, but Bing and Yahoo are still important to pay attention to. The easiest version of the complicated answer is that SEO is an organized symphony of several different instruments that must all play together at the right tempo and the correct pitch. The most important instrument is content development. The search engines...
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