SEO Archives - Prestige Marketing Advisors

Domino’s Pizza & the ADA 2020

February 12, 2020February 12, 2020 by John ParrishNo Comments

Recently a decision from the Supreme Court of the United States (SCOTUS) against Domino's Pizza LLC dealt a major blow to companies that refuse to follow the American's with Disabilities Act (ADA) requirements for websites. ADA website compliance has been a growing issue for the past few years. Title III of the ADA lays out specific guidelines for websites in the public space to follow and ensure that they are accessible for all potential customers. We have written extensively in our blog before about ADA compliance, you can read those posts here in the archive. This case was the first time that SCOTUS weighed in on a Disabilities Act lawsuit. A man named Guillermo Robles had sued Domino's Pizza because he was not able to complete an order online with his screen reader software for visual impairment. Eventually his lawsuit was heard by the 9th U.S. Circuit Court of Appeals who ruled that Domino's did have to fix their...

ADA Website Compliance in 2020 and SEO

December 25, 2019December 25, 2019 by John ParrishNo Comments

ADA Website compliance had some very important moments in 2019. The results of the Domino's case in the Supreme Court was one of those moments. This ruling reinforced the fact that ADA Website compliance in 2020 is here to stay. Some of the main reasons to always make sure your website design is complete with ADA compliance has always been for SEO purposes. Major search engines (Google especially) have always adhered to many of the same requirements that ADA compliance did too, alt text on images is a big one. So it made sense to be in compliance with the ADA to make sure that your site didn't suffer the wrath of the algorithms. However, now that this court case has been settled and there is a precedent for businesses to lose in Federal court at the highest possible place, there is more of a liability reason to ensure compliance than ever before. Previously many sites wouldn't be targets for...

Web Design in 2020: User Experience

December 9, 2019December 25, 2019 by John ParrishNo Comments

Just as in 2019 there are several areas of web design that aren't any different. User Experience is one of those areas and we want to make sure that we're on the same page. Read part one of this series first. Discussing web design in 2020 overall. Mobile responsiveness Making sure your site is mobile responsive is imperative. This simply means that your site will auto-fit whatever device you are using. When you design a new site most platforms and CMS will automatically make your site mobile responsive. Convertible calls to action Make sure that there is something for your customers to do when they are on your site. Play videos, read bios, but most importantly give them an opportunity to reach out to you and become a lead. Your website should be one of, if not your primary, lead generating device. Write for the user not just search engines A lot of new websites get too caught up in worrying about SEO and writing their...

Web Design in 2020

November 26, 2019December 25, 2019 by John ParrishNo Comments

There are some very static principles when it comes to web design and we adhere to all of them. We did an entire series earlier this year regarding web design and not a whole lot has changed since then. So when we look ahead to strategies for web design in 2020 there are some nuances that come into play. ADA Compliance ADA compliance from an SEO perspective is becoming much more of an important component of web design. Since the search engines are going to start viewing ADA compliant guidelines as best practices you will need a partner who can stay in front of the changes and updates to these guidelines. Coming into ADA compliance can sometimes seem impossible and while yes, it is a lot of work, there are experts ready to speak with you about how to do it, and it isn’t as expensive as you may think. Some of the things we're seeing more of include plugins...

3 Reasons Your Website Needs ADA Compliance; Not Just SEO

October 2, 2019December 25, 2019 by John ParrishNo Comments

The Americans with Disabilities Act (ADA) was developed in 1990 and is meant to ensure that people with disabilities have the same opportunities as anyone else. This means that your website needs to be accessible to people who have disabilities that affect their hearing, vision or in any physical capacity. The Federal Government has mandated that anything considered a “place of public accommodation” are required to be accessible to anyone with disabilities from accessing the business’ goods or services. There are 3 main reasons we wanted to look at in this blog as to why you need to make sure your site is ADA compliant. 1) ADA Compliance Improves Your SEO One topic that we have talked about at length in our blog is that ADA compliance helps your SEO. There are many reasons for this, but the easiest thing to remember is that search engines review the same type of code that makes your site ADA compliant when making their search engine rankings. 2)...