SEO Archives - Prestige Marketing Advisors

3 Reasons Your Website Needs ADA Compliance; Not Just SEO

October 2, 2019October 2, 2019 by jparrish56No Comments

The Americans with Disabilities Act (ADA) was developed in 1990 and is meant to ensure that people with disabilities have the same opportunities as anyone else. This means that your website needs to be accessible to people who have disabilities that affect their hearing, vision or in any physical capacity. The Federal Government has mandated that anything considered a “place of public accommodation” are required to be accessible to anyone with disabilities from accessing the business’ goods or services. There are 3 main reasons we wanted to look at in this blog as to why you need to make sure your site is ADA compliant. 1) ADA Compliance Improves Your SEO One topic that we have talked about at length in our blog is that ADA compliance helps your SEO. There are many reasons for this, but the easiest thing to remember is that search engines review the same type of code that makes your site ADA compliant when making their search engine rankings. 2)...

A Blog in 2019: Their Reason for Being

September 2, 2019September 2, 2019 by jparrish56No Comments

In the ever-changing world of SEO or looking into starting a blog, one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and marketing firms that rose from the ashes quickly realized what the search engines were telling them. We will only reward those that follow our rules, and the new number one rule is you must have fresh, relevant content on your website to perform. This revolutionized the online marketing industry. Entire...

ADA Web Compliance Isn’t Going Away

August 15, 2019August 15, 2019 by jparrish562 Comments

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...

Blogging on a Budget, Part Deux

July 17, 2019October 2, 2019 by jparrish56No Comments

As we've discussed in our previous posts, content marketing and blogging is an incredibly effective way to engage with your website viewers and to help attract new ones. In today's online world customers want to connect with the companies that they buy from. They want to know and hear from your voice directly. Writing a blog is almost as important today as having a Facebook page. And make no mistake, everyone has a blogging strategy. Not ever writing content is a decision and a strategy. I would not recommend that strategy as it essentially flies in the face of everyone who knows what we're talking about. Engagement with consumers is very important and can be a way to convert prospects, writing a blog is also a must to get any kind of decent on-site SEO results. Google and the other search engines have been telling us for a while that content is the most important thing they are looking for is content....

SEO and ADA Part II

July 4, 2019October 2, 2019 by jparrish56No Comments

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven’t seen our other blog posts about ADACompliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean?If any of these things sound familiar to you it’s because some of these have been the cornerstone of on-site SEO for years. So there are...