Marketing During the time of COVID

Marketing During the time of COVID

Marketing and advertising in 2020 was supposed to be fun, we got new tools to play with from Google Ads, Content Marketing took another major step forward, SEO black hats got hammered again from the search engine gods. Then COVID came and we were all introduced to the terms "social distancing" and "flattening the curve". All in one shot, tens of millions of people around the world are unemployed and facing a type of desperation and poverty without any drastic help from their governments. All of a sudden conversion zones and WordPress's new version of the Gutenberg editor didn't matter at all. While retail stores and most businesses are taking a big hit, marketing and communications are still incredibly important. Certainly budgets are slashed and a lot of businesses aren't going to make it out of this recession, it is still vital that you communicate your message to the market if you are still in business or if you...
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ADA Web Compliance Needed More Than Ever in 2020

ADA Web Compliance Needed More Than Ever in 2020

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...
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Domino’s Pizza & the ADA 2020

Domino’s Pizza & the ADA 2020

Recently a decision from the Supreme Court of the United States (SCOTUS) against Domino's Pizza LLC dealt a major blow to companies that refuse to follow the American's with Disabilities Act (ADA) requirements for websites. ADA website compliance has been a growing issue for the past few years. Title III of the ADA lays out specific guidelines for websites in the public space to follow and ensure that they are accessible for all potential customers. We have written extensively in our blog before about ADA compliance, you can read those posts here in the archive. This case was the first time that SCOTUS weighed in on a Disabilities Act lawsuit. A man named Guillermo Robles had sued Domino's Pizza because he was not able to complete an order online with his screen reader software for visual impairment. Eventually his lawsuit was heard by the 9th U.S. Circuit Court of Appeals who ruled that Domino's did have to fix their...
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ADA Website Compliance in 2020 and SEO

ADA Website Compliance in 2020 and SEO

ADA Website compliance had some very important moments in 2019. The results of the Domino's case in the Supreme Court was one of those moments. This ruling reinforced the fact that ADA Website compliance in 2020 is here to stay. Some of the main reasons to always make sure your website design is complete with ADA compliance has always been for SEO purposes. Major search engines (Google especially) have always adhered to many of the same requirements that ADA compliance did too, alt text on images is a big one. So it made sense to be in compliance with the ADA to make sure that your site didn't suffer the wrath of the algorithms. However, now that this court case has been settled and there is a precedent for businesses to lose in Federal court at the highest possible place, there is more of a liability reason to ensure compliance than ever before. Previously many sites wouldn't be targets for...
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Web Design in 2020: User Experience

Web Design in 2020: User Experience

Just as in 2019 there are several areas of web design that aren't any different. User Experience is one of those areas and we want to make sure that we're on the same page. Read part one of this series first. Discussing web design in 2020 overall. Mobile responsiveness Making sure your site is mobile responsive is imperative. This simply means that your site will auto-fit whatever device you are using. When you design a new site most platforms and CMS will automatically make your site mobile responsive. Convertible calls to action Make sure that there is something for your customers to do when they are on your site. Play videos, read bios, but most importantly give them an opportunity to reach out to you and become a lead. Your website should be one of, if not your primary, lead generating device. Write for the user not just search engines A lot of new websites get too caught up in worrying about SEO and writing their...
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