A Blog in 2019: Their Reason for Being

A Blog in 2019: Their Reason for Being

In the ever-changing world of SEO or looking into starting a blog, one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and marketing firms that rose from the ashes quickly realized what the search engines were telling them. We will only reward those that follow our rules, and the new number one rule is you must have fresh, relevant content on your website to perform. This revolutionized the online marketing industry. Entire...
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ADA Web Compliance Isn’t Going Away

ADA Web Compliance Isn’t Going Away

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...
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3 Simple Rules for SEO in 2019

3 Simple Rules for SEO in 2019

When we meet with clients and discuss SEO strategies there is always a question raised of how it works. What does SEO in 2019 look like? Why is it expensive and why is so important? Can't I just put the weather and NFL scores on my site to drive traffic? First off, NO do not put anything on your site that isn't part of your core competency. The challenge in digital marketing and website development is always finding ways to explain the incredibly complex and make it as simple as understandable as possible. There is no exception when it comes to SEO in 2019. There really isn't any other topic that generates as much confusion or skepticism when it comes to web development as SEO. In this post we'll try to make it as easy to understand without being patronizing. what are you selling, anyway? The first thing someone has to understand when building a website for themselves or a...
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