Web Design in 2020: User Experience

Web Design in 2020: User Experience

Just as in 2019 there are several areas of web design that aren't any different. User Experience is one of those areas and we want to make sure that we're on the same page. Read part one of this series first. Discussing web design in 2020 overall. Mobile responsiveness Making sure your site is mobile responsive is imperative. This simply means that your site will auto-fit whatever device you are using. When you design a new site most platforms and CMS will automatically make your site mobile responsive. Convertible calls to action Make sure that there is something for your customers to do when they are on your site. Play videos, read bios, but most importantly give them an opportunity to reach out to you and become a lead. Your website should be one of, if not your primary, lead generating device. Write for the user not just search engines A lot of new websites get too caught up in worrying about SEO and writing their...
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Mobile Advertising in 2019

Mobile Advertising in 2019

Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on that phone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 8 years (35% in 2011). While these devices have taken over the world, and many of our lives, something else in the world of mobile advertising has begun happening too. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right along with it. So as we spend more and more of our time looking into our screens the images that we consume have become advertising, not content we want, at a higher pace year over year. We have seen traditional static banner ads come and for the most part go. Video advertising on mobile devices is growing at a similar trend-line on desktop....
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SMS Marketing Pros and Cons

SMS Marketing Pros and Cons

Short Message Service (SMS) is the most common type of text messaging in the world today. SMS Marketing is utilizing the messaging services most people use as a way to get your brands information / offers in front of your target audience. This medium has been used for quite a while, but as is the case with most digital marketing, it has never been more accurate and data driven than today. There are certainly some drawbacks to Text or SMS marketing but some clear advantages as well. Let's explore both: Pros Engagement (the majority of people open every text they receive)Tracking (most major SMS marketing services can tell if your messages are read or not, how many times and if any call to action in the message has been performed)Cost (there is a relatively low point of entry) CONS Creative (with only 160 characters per SMS message there isn't a lot of opportunity to let your creatives really explore)Spam (it is relatively easy for...
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Display Advertising in 2019

Display Advertising in 2019

For as long as we have been involved in digital advertising and ad placement, we have all had to deal with banner advertising. From the consumer side banner ads have often been considered objectionable. There have even been entire industries created specifically to find ways to prevent these types of ads from being seen. We as digital advertisers really only have ourselves to blame. With downward pressure on ad cost many in our industry have gone bottomfeeding. Searching for those $1 CPMs to win a contract without really considering what those types of ads will become. The pendulum is now swinging in the other direction so advertisers and marketing agencies have discovered what the general public already know and have been telling us. Intrusive banner digital advertising is over. Checking website analytics prove this as you can continue to see performance and conversions plummet. As of last year, digital display ad spending has been shifting considerably towards premium ad content such as...
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The Digital Marketing “Black Box”

The Digital Marketing “Black Box”

Digital Marketing Have you ever gotten a monthly report from your ad vendor and felt more confused after reading it than before? If you've ever bought digital ads at any time, ever, I'm betting the answer is, all the time. This is typically done by design, and sometimes just done by accident. Either way you have found yourself in the digital marketing black box. The largest publishers and media companies sell their own ads and that is how they make the majority of their revenue in the digital space. The name of the game for them is to just sell inventory, just like the dinosaurs still selling print ads and TV ads. Traditional media companies and these publishers sell their ads based off of price or the "data" they use to target people on their site. That's the only way they can really differentiate themselves. Don't get me wrong, banner ads still have their place in the digital world, but the ROI just...
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