The Online Revolution Everyone Missed

The Online Revolution Everyone Missed

There was a growing trend in the world that many of us were completely unaware of, even as we did it ourselves. As our lives changed and we became more and more dependent on our phones we started getting more and more in return. The ability for governments to send out alerts and warnings in real time, for families to communicate with loved ones in time of emergency, and for marketers to share their thoughts with the world on a weekly basis in a great blog. The internet started as a new way to communicate and eventually became popularized in playing games on a phone, or by immediately looking up the answers to strange questions during conversations with our friends or families, in real time annoyance. While all this change was happening, what seems so trivial has actually become unavoidably a need. Imagine losing your phone for a few hours, now imagine being without the internet for several days. People may lose...
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The Evolution of Video Marketing

The Evolution of Video Marketing

From the early "Mad Men" days of video advertising, people could immediately tell the impact. For obvious reasons seeing the products interact with real people made more of an impact on the audience. Seeing that mustang drive down the road to the newest music, seeing those teenagers in a hill singing about Coke convinced enough companies to massively expand their ad budgets into video advertising. This medium continued to grow on broadcast television until the 1980s when cable tv began to become somewhat of a threat. However the giants in the tv advertising world scoffed at the new kids on the block (the band and the new video medium) and many in the broadcast world didn't correctly adjust to the booming cable tv craze and lost a lot of clients. Fast forward to the late 90s and early aughts when the rapid growth of the internet began to take hold. By this time video content just started to find its new home...
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The Digital Marketing Tool Belt

The Digital Marketing Tool Belt

There are many different strategies and tactics in the "digital marketing tool belt" to consider when coming up with a plan. The same can be said of any marketing plan when you look at traditional approaches as well. However, there are far more ways of targeting with a digital campaign compared to traditional media. Television, radio and print are all pretty much top of the funnel solutions meant to hit ad wide of an audience as possible. In the digital world you can do something big and bold, or hit a certain targeted list of people via a social media ad platform. When considering what tool to use many people can become overwhelmed and did themselves paralyzed by all the different options. There are some simple ways to slow down the panic and carefully find your desired campaign. First, you have to identify the purpose of the campaign. Do you want to directly find customers and drive up sales right away or...
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Paralysis by Analysis

Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don't understand it and have no idea how it helps their business. Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients' faces, explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly...
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