Paralysis by Data Analysis

Paralysis by Data Analysis

In 2021 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to. You also can monitor every aspect of that group who saw an ad. While data is great, more often than not we hear business owners tell us it's confusing. They also have no idea how it helps their business. Unfortunately the digital marketing space is full of companies all too happy to shove a report in their clients' faces. Then explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. Analytics Tools One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website. It can tell you almost anything you could possibly want to know about the traffic...
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ADA Compliance and the future of SEO

ADA Compliance and the future of SEO

Recently you might have heard about "ADA Compliance" within the digital space. What is that, you have probably asked. For starters ADA refers to the American's with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life.  This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people's websites. The landmark legal case was GIl vs Winn-Dixie Stores (PDF) when a man sued Winn-Dixie Stores because he was not able to navigate their website as a blind man. He argued, and won, that they needed to make their site accessible to him under the ADA. The courts found that Winn-Dixie is a "public accommodation"  and needed to be compliant with ADA guidelines. Since this time over 61 guidelines have been released and updated to make websites ADA compliant. What does this mean for you, dear reader? The biggest question...
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SEM vs Display Advertising in 2020

SEM vs Display Advertising in 2020

Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, two of the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).” Why are marketers spending so much on search? Because search spending works. However, let’s not overlook another important aforementioned piece of that $103 billion pie: display marketing. (Think banner ads.) So what’s the best strategy for your next effective paid digital advertising and marketing campaign? By pairing display marketing with an effective search engine marketing strategy, you’ll be able to reach more prospects and customers—but to see real ROI, the trick is knowing how and when to use display marketing. Here’s our rundown...
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SEO and ADA Part II

SEO and ADA Part II

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven’t seen our other blog posts about ADACompliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean?If any of these things sound familiar to you it’s because some of these have been the cornerstone of on-site SEO for years. So there are...
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Website Design in 2019; Part 1 – Platform

Website Design in 2019; Part 1 – Platform

In 2019 there are almost an unlimited number of website design platforms. In this post when we say "platforms" we refer to the engine that allows you to build and design a new website. We also refer to them as content management systems (CMS). We get asked a lot what platform do we use or what is the best platform to use if you are going to start a new business or if you need a new website. WordPress Far and away the most popular and most common CMS is WordPress. WordPress accounts for about 33% of all websites on the open internet. Full disclosure - our site is a WordPress site and about 83% or our client's sites are WP when we design them. What makes WP such an attractive CMS is the fact that it can be something for anyone. You can design a massive 250+ page site with eCommerce and highly secured databases, or you can have a...
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