Facebook Archives - Page 3 of 3 - Prestige Marketing Advisors

As we've discussed in our previous posts, content marketing and blogging is an incredibly effective way to engage with your website viewers and to help attract new ones. In today's online world customers want to connect with the companies that they buy from. They want to know and hear from your voice directly. Writing a blog is almost as important today as having a Facebook page. And make no mistake, everyone has a blogging strategy. Not ever writing content is a decision and a strategy. I would not recommend that strategy as it essentially flies in the face of everyone who knows what we're talking about. Engagement with consumers is very important and can be a way to convert prospects, writing a blog is also a must to get any kind of decent on-site SEO results. Google and the other search engines have been telling us for a while that content is the most important thing they are looking for is content....

This past week we learned that a data company allegedly used data from over 50 million Facebook users against their guidelines and terms of service. This has resulted in this company being banned from serving ads here in the future. All of this activity has renewed calls from some to have Facebook's role in data collection and selling for advertising purposes. As many know by now, Facebook's targeted advertising platform is one of the best in the industry. At Prestige Marketing Advisors, our advertising division uses Facebook as a piece of the pie because it is so successful. There are certainly some things they could clean up amidst the congressional investigation into election manipulation in the UK and here in the US. Facebook has made several strides recently to address ad content, as well as firming up it's ad purchasing guidelines. What makes Facebook such an effective ad partner is the fact that it's data is second to none. It is all first...