13 Reasons Why….You Need to Increase Social Media Advertising

13 Reasons Why….You Need to Increase Social Media Advertising

Going viral is something that can happen for almost anything to these days. It refers to a message or video posted online by someone or a company that gains so much traction online and in social media that it spreads like a virus. Last year a show on Netflix "13 reasons why" went viral due to its' subject matter. Social media spend in ads has grown to $15B this year and all metrics show it growing even more next year. One of the reasons these shows gain such a following is due to social media. 13 reasons why got over 3.5 million tweets in the first week it was released. Social media creates an incredible ecosystem for fans of content to live in. This creates a highly trackable audience that can be segmented later on. If your brand needs to have its' message in front of teen girls than utilizing fans of "13 reasons" and shows like it would be a great way...
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The Online Revolution Everyone Missed

The Online Revolution Everyone Missed

There was a growing trend in the world that many of us were completely unaware of, even as we did it ourselves. As our lives changed and we became more and more dependent on our phones we started getting more and more in return. The ability for governments to send out alerts and warnings in real time, for families to communicate with loved ones in time of emergency, and for marketers to share their thoughts with the world on a weekly basis in a great blog. The internet started as a new way to communicate and eventually became popularized in playing games on a phone, or by immediately looking up the answers to strange questions during conversations with our friends or families, in real time annoyance. While all this change was happening, what seems so trivial has actually become unavoidably a need. Imagine losing your phone for a few hours, now imagine being without the internet for several days. People may lose...
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The Social Network Redux

The Social Network Redux

The award winning movie The Social Network was a mostly, half-true story about the creation of Facebook. It was a decently received movie with critics enjoying it more than most of America but that is fairly common with Sorkin scripts. However what it unquestioningly got right was the story about young college "computer nerds" having no real idea what they were getting themselves into and creating one of the biggest companies in the history of the world. It's current market capitalization is double the GDP of New Zealand. The country saw this story come to life recently as Facebook's CEO and anti-hero of "The Social Network", Mark Zuckerberg testify in front of congress. As Mark tries to explain the basic ad-supported fermium business model to the most powerful members of our government, it wasn't hard to see the character of Mark Zuckerberg back in the law offices battling multiple lawsuits in the aforementioned film. I couldn't help but see the obvious through line...
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The Evolution of Video Marketing

The Evolution of Video Marketing

From the early "Mad Men" days of video advertising, people could immediately tell the impact. For obvious reasons seeing the products interact with real people made more of an impact on the audience. Seeing that mustang drive down the road to the newest music, seeing those teenagers in a hill singing about Coke convinced enough companies to massively expand their ad budgets into video advertising. This medium continued to grow on broadcast television until the 1980s when cable tv began to become somewhat of a threat. However the giants in the tv advertising world scoffed at the new kids on the block (the band and the new video medium) and many in the broadcast world didn't correctly adjust to the booming cable tv craze and lost a lot of clients. Fast forward to the late 90s and early aughts when the rapid growth of the internet began to take hold. By this time video content just started to find its new home...
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The Digital Marketing Tool Belt

The Digital Marketing Tool Belt

There are many different strategies and tactics in the "digital marketing tool belt" to consider when coming up with a plan. The same can be said of any marketing plan when you look at traditional approaches as well. However, there are far more ways of targeting with a digital campaign compared to traditional media. Television, radio and print are all pretty much top of the funnel solutions meant to hit ad wide of an audience as possible. In the digital world you can do something big and bold, or hit a certain targeted list of people via a social media ad platform. When considering what tool to use many people can become overwhelmed and did themselves paralyzed by all the different options. There are some simple ways to slow down the panic and carefully find your desired campaign. First, you have to identify the purpose of the campaign. Do you want to directly find customers and drive up sales right away or...
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