digital advertising Archives - Prestige Marketing Advisors

In 2019 there are almost an unlimited number of website design platforms. In this post when we say "platforms" we refer to the engine that allows you to build and design a new website. We also refer to them as content management systems (CMS). We get asked a lot what platform do we use or what is the best platform to use if you are going to start a new business or if you need a new website. WordPress Far and away the most popular and most common CMS is WordPress. WordPress accounts for about 33% of all websites on the open internet. Full disclosure - our site is a WordPress site and about 83% or our client's sites are WP when we design them. What makes WP such an attractive CMS is the fact that it can be something for anyone. You can design a massive 250+ page site with eCommerce and highly secured databases, or you can have a...

For as long as we have been involved in digital advertising and ad placement, we have all had to deal with banner advertising. From the consumer side banner ads have often been considered objectionable. There have even been entire industries created specifically to find ways to prevent these types of ads from being seen. We as digital advertisers really only have ourselves to blame. With downward pressure on ad cost many in our industry have gone bottomfeeding. Searching for those $1 CPMs to win a contract without really considering what those types of ads will become. The pendulum is now swinging in the other direction so advertisers and marketing agencies have discovered what the general public already know and have been telling us. Intrusive banner digital advertising is over. Checking website analytics prove this as you can continue to see performance and conversions plummet. As of last year, digital display ad spending has been shifting considerably towards premium ad content such as...

Tag: digital advertising

Website Design in 2019; Part 1 – Platform

Display Advertising in 2019