The Digital Marketing Tool Belt

The Digital Marketing Tool Belt

There are many different strategies and tactics in the "digital marketing tool belt" to consider when coming up with a plan. The same can be said of any marketing plan when you look at traditional approaches as well. However, there are far more ways of targeting with a digital campaign compared to traditional media. Television, radio and print are all pretty much top of the funnel solutions meant to hit ad wide of an audience as possible. In the digital world you can do something big and bold, or hit a certain targeted list of people via a social media ad platform. When considering what tool to use many people can become overwhelmed and did themselves paralyzed by all the different options. There are some simple ways to slow down the panic and carefully find your desired campaign. First, you have to identify the purpose of the campaign. Do you want to directly find customers and drive up sales right away or...
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Facebook Data Breach?

Facebook Data Breach?

This past week we learned that a data company allegedly used data from over 50 million Facebook users against their guidelines and terms of service. This has resulted in this company being banned from serving ads here in the future. All of this activity has renewed calls from some to have Facebook's role in data collection and selling for advertising purposes. As many know by now, Facebook's targeted advertising platform is one of the best in the industry. At Prestige Marketing Advisors, our advertising division uses Facebook as a piece of the pie because it is so successful. There are certainly some things they could clean up amidst the congressional investigation into election manipulation in the UK and here in the US. Facebook has made several strides recently to address ad content, as well as firming up it's ad purchasing guidelines. What makes Facebook such an effective ad partner is the fact that it's data is second to none. It is all first...
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Mobile Advertising: The Next Generation

Mobile Advertising: The Next Generation

Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on a smartphone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 7 years (35% in 2011). While these devices have taken over the retain world, and many of our lives, something else has begun happening as well. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right along with it. So as we spend more and more of our time looking into our screens the images that we consume have become advertising at a higher pace year over year. We have seen traditional static banner ads come and for the most part go. Video advertising on mobile devices is growing at a similar trend-line on desktop. The one buzzword people...
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Paralysis by Analysis

Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don't understand it and have no idea how it helps their business. Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients' faces, explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly...
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