ADA Compliance and the future of SEO

ADA Compliance and the future of SEO

Recently you might have heard about "ADA Compliance" within the digital space. What is that, you have probably asked. For starters ADA refers to the American's with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life.  This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people's websites. The landmark legal case was GIl vs Winn-Dixie Stores when a man sued Winn-Dixie Stores because he was not able to navigate their website as a blind man. He argued, and won, that they needed to make their site accessible to him under the ADA. The courts found that Winn-Dixie is a "public accommodation"  and needed to be compliant with ADA guidelines. Since this time over 61 guidelines have been released and updated to make websites ADA compliant. What does this mean for you, dear reader? The biggest question on...
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Witch Hunts and Twitter Advertising

Witch Hunts and Twitter Advertising

Twitter has always been somewhat of a mystery in the larger social media picture for many advertisers I talk to. They have heard of it and have mostly made fun of the premise. During its formative years, before the "witch hunts", the platform was mostly sharing quips with friends and of course sharing food pics. Saturday Night Live even made fun of the hashtag phenomenon, wherein people spoke in "hashtags" in real life and degraded normal conversation even more than we've already accepted. However partly due to certain elections and political development over the last couple of years, Twitter has shifted quite a bit towards a more trusted source of news and information sharing than it ever had been. (source) Smart people have said correlation doesn't equal causality for decades and this certainly fits, but Twitter advertising revenue and effective marketing promotion results have skyrocketed in the last two years. This presents an interesting opportunity for marketers and their advertising clientele. In the...
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13 Reasons Why….You Need to Increase Social Media Advertising

13 Reasons Why….You Need to Increase Social Media Advertising

Going viral is something that can happen for almost anything to these days. It refers to a message or video posted online by someone or a company that gains so much traction online and in social media that it spreads like a virus. Last year a show on Netflix "13 reasons why" went viral due to its' subject matter. Social media spend in ads has grown to $15B this year and all metrics show it growing even more next year. One of the reasons these shows gain such a following is due to social media. 13 reasons why got over 3.5 million tweets in the first week it was released. Social media creates an incredible ecosystem for fans of content to live in. This creates a highly trackable audience that can be segmented later on. If your brand needs to have its' message in front of teen girls than utilizing fans of "13 reasons" and shows like it would be a great way...
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The Online Revolution Everyone Missed

The Online Revolution Everyone Missed

There was a growing trend in the world that many of us were completely unaware of, even as we did it ourselves. As our lives changed and we became more and more dependent on our phones we started getting more and more in return. The ability for governments to send out alerts and warnings in real time, for families to communicate with loved ones in time of emergency, and for marketers to share their thoughts with the world on a weekly basis in a great blog. The internet started as a new way to communicate and eventually became popularized in playing games on a phone, or by immediately looking up the answers to strange questions during conversations with our friends or families, in real time annoyance. While all this change was happening, what seems so trivial has actually become unavoidably a need. Imagine losing your phone for a few hours, now imagine being without the internet for several days. People may lose...
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The Digital Marketing Tool Belt

The Digital Marketing Tool Belt

There are many different strategies and tactics in the "digital marketing tool belt" to consider when coming up with a plan. The same can be said of any marketing plan when you look at traditional approaches as well. However, there are far more ways of targeting with a digital campaign compared to traditional media. Television, radio and print are all pretty much top of the funnel solutions meant to hit ad wide of an audience as possible. In the digital world you can do something big and bold, or hit a certain targeted list of people via a social media ad platform. When considering what tool to use many people can become overwhelmed and did themselves paralyzed by all the different options. There are some simple ways to slow down the panic and carefully find your desired campaign. First, you have to identify the purpose of the campaign. Do you want to directly find customers and drive up sales right away or...
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