Paralysis by Analysis

Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don't understand it and have no idea how it helps their business. Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients' faces, explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly...
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