data analysis Archives - Prestige Marketing Advisors

Paralysis by Data Analysis

We are currently being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to. You also can monitor every aspect of that group who saw an ad. While data is great, more often than not we hear business owners tell us it's confusing. They also have no idea how it helps their business. Unfortunately the digital marketing space is full of companies all too happy to shove a report in their clients' faces. Then explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. Analytics ToolsOne of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website. It can tell you almost anything you could possibly want to know about the traffic on...

SEM vs Display Advertising in 2020

by John ParrishNo Comments

Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, two of the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).” Why are marketers spending so much on search? Because search spending works. However, let’s not overlook another important aforementioned piece of that $103 billion pie: display marketing. (Think banner ads.) So what’s the best strategy for your next effective paid digital advertising and marketing campaign? By pairing display marketing with an effective search engine marketing strategy, you’ll be able to reach more prospects and customers—but to see real ROI, the trick is knowing how and when to use display marketing. Here’s our rundown...

SEO FAQs

by John ParrishNo Comments

What is SEO?Customers often ask questions related to search engine optimization (SEO). While it seems like the questions always remain the same, the answers are constantly evolving as Google and other major search engines adjust their formulas and the way they present site rankings for their users. Below are some of the most frequently asked questions that I come across, in a blog about SEO FAQs. How does Google decide who to rank higher? Takeaway: Now more than ever, it is important to have fresh, relevant content on your site at all times. There are several factors that go into a search engine results page (SERP). In the past, website designers and optimizers were able to strictly utilize keywords and tags behind the scenes in a website’s coding. However, they figured out how to game the system by dubious ways to get anyone to their site. As the site owners got smarter, so did the search engines. As Google and the other major players...

Does Your Website Work for You?

by John ParrishNo Comments

Website Design for the Modern WorldMany people in today's world now know that they have to have a website to exist in the mind of their prospective customers. In this necessity to put up a website I unfortunately see many people who will put anything up, just to have it. These sites look incredibly cheap, and they don't tell a consistent story. It is hard to convince someone to spend their hard-earned money on something, if it looks like you aren't willing to invest any of your own money first. At Prestige Marketing Advisors we touched on this issue in recent blog posts and discussed some of the ways that a website may actually be hurting a company. Yes it is still a good thing that they have a website, however if the site is just plain terrible any other advertising or marketing that is done will simply be spent helping out the competition. For example: if a company spends X dollars on any...

Website Design in 2019; Part 1 – Platform

by John Parrish3 Comments

In 2019 there are almost an unlimited number of website design platforms. In this post when we say "platforms" we refer to the engine that allows you to build and design a new website. We also refer to them as content management systems (CMS). We get asked a lot what platform do we use or what is the best platform to use if you are going to start a new business or if you need a new website. WordPress Far and away the most popular and most common CMS is WordPress. WordPress accounts for about 33% of all websites on the open internet. Full disclosure - our site is a WordPress site and about 83% or our client's sites are WP when we design them. What makes WP such an attractive CMS is the fact that it can be something for anyone. You can design a massive 250+ page site with eCommerce and highly secured databases, or you can have a...