The Online Revolution Everyone Missed

The Online Revolution Everyone Missed

There was a growing trend in the world that many of us were completely unaware of, even as we did it ourselves. As our lives changed and we became more and more dependent on our phones we started getting more and more in return. The ability for governments to send out alerts and warnings in real time, for families to communicate with loved ones in time of emergency, and for marketers to share their thoughts with the world on a weekly basis in a great blog. The internet started as a new way to communicate and eventually became popularized in playing games on a phone, or by immediately looking up the answers to strange questions during conversations with our friends or families, in real time annoyance. While all this change was happening, what seems so trivial has actually become unavoidably a need. Imagine losing your phone for a few hours, now imagine being without the internet for several days. People may lose...
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The Social Network Redux

The Social Network Redux

The award winning movie The Social Network was a mostly, half-true story about the creation of Facebook. It was a decently received movie with critics enjoying it more than most of America but that is fairly common with Sorkin scripts. However what it unquestioningly got right was the story about young college "computer nerds" having no real idea what they were getting themselves into and creating one of the biggest companies in the history of the world. It's current market capitalization is double the GDP of New Zealand. The country saw this story come to life recently as Facebook's CEO and anti-hero of "The Social Network", Mark Zuckerberg testify in front of congress. As Mark tries to explain the basic ad-supported fermium business model to the most powerful members of our government, it wasn't hard to see the character of Mark Zuckerberg back in the law offices battling multiple lawsuits in the aforementioned film. I couldn't help but see the obvious through line...
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How to Train Your Website

How to Train Your Website

One of the biggest challenges that businesses have today is managing all aspects of their website. First, you have to have a good website, and what does that even mean?  Building a website is one of the most important and difficult things that a business has to go through. That is why hiring firms like ours can be helpful. However, even some firms disagree with each other; some say the simpler the site the better, some want to over-stuff your site with keywords and content to try to trick Google to rank your site higher. The bottom line is that building a "good" site is an art form much more than a science in this technological age we find our selves in. All of that being said most professional firms today will build you a good site that gives you a good base to start. Now what? Now the real hard part can begin, figuring out what it is your website going to...
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