Social Media Panic: Are We There Yet?

Social Media Panic: Are We There Yet?

With the most recent updates and revelations regarding the big 3 digital / social media companies (Google, Facebook and Twitter) the industry is in a bit of a state of flux. However there is no reason to panic. The big 3 still offer some of the best first party data available for marketers. Everyone is familiar with the various social media channels for personal use, even some businesses have used Facebook or Twitter for business purposes. However, the vast majority of businesses out there today have not been able to effectively leverage the great opportunity that social media provides. Organic SM engagement is an important way to interact with your customers and to continue to tell the story that your website does. Paid SM engagement offers a way to use data and targeting not found in any other medium. Since people that use social media effectively have turned over every part of their customer profile purposefully, advertising on social media can be...
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Is it “Worth It” to Become Google Certified? 

Is it “Worth It” to Become Google Certified? 

Most people in digital marketing these days have either head or, or are "Google Certified" by either passing a test for google analytics or what used to be called google adwords (now Google Ads). Many people who are not certified have asked me in the past, as someone who is and has been, is it worth it? My answer to these people is always yes. There are 3 main reasons why I would say it's worth it. Certification helps you learn about a very important component to digital marketing. Whether you are a small business owner, or someone working for a global marketing agency, learning how Google Analytics or Google Ads work can provide you with an immense additional level of knowledge that can help your business or your overall knowledge base grow. Being Google Certified can help you with your resue For those just starting out in the digital marketing space, and just out of college; you need all the help you can...
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SEO in 2018

SEO in 2018

There have been several updates to SEO in 2018 and google's PageRank algorithms this year. We found a few articles that discuss many of these updates and wanted to share with our readers. Backlinko In the old days, Google would analyze your page to see how many times you used a specific keyword. In other words, they focused 100% on your page’s content. So the Google spider would visit your page to check if your keyword appeared in your: • Title tag • URL • Image ALT text • Description tag • H1 tag To be fair, they still look at that stuff. But today’s Google is MUCH smarter than it used to be. So instead of only measuring content, they now focus on context. Backlinko Article SEO Moz There is a ton of detail to ranking in this world, to try and rank in Google's results. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here...
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Witch Hunts and Twitter Advertising

Witch Hunts and Twitter Advertising

Twitter has always been somewhat of a mystery in the larger social media picture for many advertisers I talk to. They have heard of it and have mostly made fun of the premise. During its formative years, before the "witch hunts", the platform was mostly sharing quips with friends and of course sharing food pics. Saturday Night Live even made fun of the hashtag phenomenon, wherein people spoke in "hashtags" in real life and degraded normal conversation even more than we've already accepted. However partly due to certain elections and political development over the last couple of years, Twitter has shifted quite a bit towards a more trusted source of news and information sharing than it ever had been. (source) Smart people have said correlation doesn't equal causality for decades and this certainly fits, but Twitter advertising revenue and effective marketing promotion results have skyrocketed in the last two years. This presents an interesting opportunity for marketers and their advertising clientele. In the...
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13 Reasons Why….You Need to Increase Social Media Advertising

13 Reasons Why….You Need to Increase Social Media Advertising

Going viral is something that can happen for almost anything to these days. It refers to a message or video posted online by someone or a company that gains so much traction online and in social media that it spreads like a virus. Last year a show on Netflix "13 reasons why" went viral due to its' subject matter. Social media spend in ads has grown to $15B this year and all metrics show it growing even more next year. One of the reasons these shows gain such a following is due to social media. 13 reasons why got over 3.5 million tweets in the first week it was released. Social media creates an incredible ecosystem for fans of content to live in. This creates a highly trackable audience that can be segmented later on. If your brand needs to have its' message in front of teen girls than utilizing fans of "13 reasons" and shows like it would be a great way...
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