The Importance of Content: A Blog’s Purpose

The Importance of Content: A Blog’s Purpose

In the ever-changing world of SEO one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and marketing firms that rose from the ashes quickly realized what the search engines were telling them. We will only reward those that follow our rules, and the new number one rule is you must have fresh, relevant content on your website to perform. This revolutionized the online marketing industry. Entire firms specializing in "content marketing" appeared out...
Read More
ADA Compliance and the future of SEO

ADA Compliance and the future of SEO

Recently you might have heard about "ADA Compliance" within the digital space. What is that, you have probably asked. For starters ADA refers to the American's with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life.  This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people's websites. The landmark legal case was GIl vs Winn-Dixie Stores when a man sued Winn-Dixie Stores because he was not able to navigate their website as a blind man. He argued, and won, that they needed to make their site accessible to him under the ADA. The courts found that Winn-Dixie is a "public accommodation"  and needed to be compliant with ADA guidelines. Since this time over 61 guidelines have been released and updated to make websites ADA compliant. What does this mean for you, dear reader? The biggest question on...
Read More
Marketing During the time of COVID

Marketing During the time of COVID

Marketing and advertising in 2020 was supposed to be fun, we got new tools to play with from Google Ads, Content Marketing took another major step forward, SEO black hats got hammered again from the search engine gods. Then COVID came and we were all introduced to the terms "social distancing" and "flattening the curve". All in one shot, tens of millions of people around the world are unemployed and facing a type of desperation and poverty without any drastic help from their governments. All of a sudden conversion zones and WordPress's new version of the Gutenberg editor didn't matter at all. While retail stores and most businesses are taking a big hit, marketing and communications are still incredibly important. Certainly budgets are slashed and a lot of businesses aren't going to make it out of this recession, it is still vital that you communicate your message to the market if you are still in business or if you...
Read More
SEM vs Display Advertising in 2020

SEM vs Display Advertising in 2020

Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, two of the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).” Why are marketers spending so much on search? Because search spending works. However, let’s not overlook another important aforementioned piece of that $103 billion pie: display marketing. (Think banner ads.) So what’s the best strategy for your next effective paid digital advertising and marketing campaign? By pairing display marketing with an effective search engine marketing strategy, you’ll be able to reach more prospects and customers—but to see real ROI, the trick is knowing how and when to use display marketing. Here’s our rundown...
Read More
Blogging on a Budget, Part Deux

Blogging on a Budget, Part Deux

As we've discussed in our previous posts, content marketing and blogging is an incredibly effective way to engage with your website viewers and to help attract new ones. In today's online world customers want to connect with the companies that they buy from. They want to know and hear from your voice directly. Writing a blog is almost as important today as having a Facebook page. And make no mistake, everyone has a blogging strategy. Not ever writing content is a decision and a strategy. I would not recommend that strategy as it essentially flies in the face of everyone who knows what we're talking about. Engagement with consumers is very important and can be a way to convert prospects, writing a blog is also a must to get any kind of decent on-site SEO results. Google and the other search engines have been telling us for a while that content is the most important thing they are looking for is content....
Read More