SEM vs Display Advertising in 2020

SEM vs Display Advertising in 2020

by John ParrishNo Comments
Where’s the best place to spend marketing and advertising dollars? In the world of paid digital advertising, two of the biggest players are search engine marketing (SEM) and display marketing. On the surface, search engine marketing (SEM) programs like Google AdWords might seem like the best channel to maximize return on investment (ROI). “US marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).” Why are marketers spending so much on search? Because search spending works. However, let’s not overlook another important aforementioned piece of that $103 billion pie: display marketing. (Think banner ads.) So what’s the best strategy for your next effective paid digital advertising and marketing campaign? By pairing display marketing with an effective search engine marketing strategy, you’ll be able to reach more prospects and customers—but to see real ROI, the trick is knowing how and when to use display marketing. Here’s our rundown...
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A Blog in 2019: Their Reason for Being

A Blog in 2019: Their Reason for Being

by John ParrishNo Comments
In the ever-changing world of SEO or looking into starting a blog, one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and marketing firms that rose from the ashes quickly realized what the search engines were telling them. We will only reward those that follow our rules, and the new number one rule is you must have fresh, relevant content on your website to perform. This revolutionized the online marketing industry. Entire...
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Blogging on a Budget, Part Deux

Blogging on a Budget, Part Deux

by John ParrishNo Comments
As we've discussed in our previous posts, content marketing and blogging is an incredibly effective way to engage with your website viewers and to help attract new ones. In today's online world customers want to connect with the companies that they buy from. They want to know and hear from your voice directly. Writing a blog is almost as important today as having a Facebook page. And make no mistake, everyone has a blogging strategy. Not ever writing content is a decision and a strategy. I would not recommend that strategy as it essentially flies in the face of everyone who knows what we're talking about. Engagement with consumers is very important and can be a way to convert prospects, writing a blog is also a must to get any kind of decent on-site SEO results. Google and the other search engines have been telling us for a while that content is the most important thing they are looking for is content....
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SEO and ADA Part II

SEO and ADA Part II

by John ParrishNo Comments
As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven’t seen our other blog posts about ADACompliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean?If any of these things sound familiar to you it’s because some of these have been the cornerstone of on-site SEO for years. So there are...
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SEO FAQs

SEO FAQs

by John ParrishNo Comments
What is SEO?Customers often ask questions related to search engine optimization (SEO). While it seems like the questions always remain the same, the answers are constantly evolving as Google and other major search engines adjust their formulas and the way they present site rankings for their users. Below are some of the most frequently asked questions that I come across, in a blog about SEO FAQs. How does Google decide who to rank higher? Takeaway: Now more than ever, it is important to have fresh, relevant content on your site at all times. There are several factors that go into a search engine results page (SERP). In the past, website designers and optimizers were able to strictly utilize keywords and tags behind the scenes in a website’s coding. However, they figured out how to game the system by dubious ways to get anyone to their site. As the site owners got smarter, so did the search engines. As Google and the other major players...
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