Uncategorized Archives - Page 3 of 8 - Prestige Marketing Advisors

3 Simple Rules for SEO in 2019

When we meet with clients and discuss SEO strategies there is always a question raised of how it works. What does SEO in 2019 look like? Why is it expensive and why is so important? Can't I just put the weather and NFL scores on my site to drive traffic? First off, NO do not put anything on your site that isn't part of your core competency. The challenge in digital marketing and website development is always finding ways to explain the incredibly complex and make it as simple as understandable as possible. There is no exception when it comes to SEO in 2019. There really isn't any other topic that generates as much confusion or skepticism when it comes to web development as SEO. In this post we'll try to make it as easy to understand without being patronizing. what are you selling, anyway? The first thing someone has to understand when building a website for themselves or a...

Website Design in 2019: Part 4 – User Experience Best Practice

by John ParrishNo Comments

Some of the easiest things to do to a website revolve around keeping user experience high. Some of them are very obvious and even easy to keep on top of. Therefore it's important to at least keep on top of everything you can. Mobile responsiveness Making sure your site is mobile responsive is imperative. This simply means that your site will auto-fit whatever device you are using. When you design a new site most platforms and CMS will automatically make your site mobile responsive. Convertible calls to action Make sure that there is something for your customers to do when they are on your site. Play videos, read bios, but most importantly give them an opportunity to reach out to you and become a lead. Your website should be one of, if not your primary, lead generating device. Write for the user not just search engines A lot of new websites get too caught up in worrying about SEO and writing their content...

Website Design in 2019: Part 3 – Content Marketing

by John ParrishNo Comments

In our two previous posts about Website design in 2019 we discussed content management systems as well as ADA compliance and SEO. In this installment we'll get into how to utilize the website for promotion and marketing. In the more modern era of website execution and digital marketing strategies there are really two distinct paths you can follow. One is a traditional advertising approach (buying ads on various publishers) or content marketing. What is Content Marketing Content marketing is essentially the process of sharing materials (blogs, videos, photos) through various channels. The easiest example of this is exactly what we are doing right now. We wrote this blog and shared it on social media and other areas. If you are reading this you must have found our site and are now consuming our content. Content marketing pieces are general much more informative and not "salesy". For example if your business wants to promote a specific sale or product, it will probably...

Website Design in 2019: Part 2 – SEO and ADA Compliance

by John ParrishNo Comments

What is ada compliance Recently you might have heard about "ADA Compliance" within the digital space. What is that, you have probably asked. For starters ADA refers to the American's with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life. This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people's websites. The landmark legal case was GIl vs Winn-Dixie Stores when a man sued Winn-Dixie Stores because he was not able to navigate their website as a blind man. He argued, and won, that they needed to make their site accessible to him under the ADA. The courts found that Winn-Dixie is a "public accommodation" and needed to be compliant with ADA guidelines. Since this time over 61 guidelines have been released and updated to make websites ADA compliant. So what? What does this mean for you, dear reader?...

Website Design in 2019; Part 1 – Platform

by John Parrish3 Comments

In 2019 there are almost an unlimited number of website design platforms. In this post when we say "platforms" we refer to the engine that allows you to build and design a new website. We also refer to them as content management systems (CMS). We get asked a lot what platform do we use or what is the best platform to use if you are going to start a new business or if you need a new website. WordPress Far and away the most popular and most common CMS is WordPress. WordPress accounts for about 33% of all websites on the open internet. Full disclosure - our site is a WordPress site and about 83% or our client's sites are WP when we design them. What makes WP such an attractive CMS is the fact that it can be something for anyone. You can design a massive 250+ page site with eCommerce and highly secured databases, or you can have a...