Uncategorized Archives - Page 2 of 8 - Prestige Marketing Advisors

Blogging on a Budget, Part Deux

As we've discussed in our previous posts, content marketing and blogging is an incredibly effective way to engage with your website viewers and to help attract new ones. In today's online world customers want to connect with the companies that they buy from. They want to know and hear from your voice directly. Writing a blog is almost as important today as having a Facebook page. And make no mistake, everyone has a blogging strategy. Not ever writing content is a decision and a strategy. I would not recommend that strategy as it essentially flies in the face of everyone who knows what we're talking about. Engagement with consumers is very important and can be a way to convert prospects, writing a blog is also a must to get any kind of decent on-site SEO results. Google and the other search engines have been telling us for a while that content is the most important thing they are looking for is content....

SEO and ADA Part II

by John ParrishNo Comments

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven’t seen our other blog posts about ADACompliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean?If any of these things sound familiar to you it’s because some of these have been the cornerstone of on-site SEO for years. So there are...

SEO FAQs

by John ParrishNo Comments

What is SEO?Customers often ask questions related to search engine optimization (SEO). While it seems like the questions always remain the same, the answers are constantly evolving as Google and other major search engines adjust their formulas and the way they present site rankings for their users. Below are some of the most frequently asked questions that I come across, in a blog about SEO FAQs. How does Google decide who to rank higher? Takeaway: Now more than ever, it is important to have fresh, relevant content on your site at all times. There are several factors that go into a search engine results page (SERP). In the past, website designers and optimizers were able to strictly utilize keywords and tags behind the scenes in a website’s coding. However, they figured out how to game the system by dubious ways to get anyone to their site. As the site owners got smarter, so did the search engines. As Google and the other major players...

PPC Trends in 2019 and Beyond

by John ParrishNo Comments

Pay Per Click (PPC) marketing has been around in the digital works since almost the beginning of time, when Google came into existence and changed all of our lives forever. By far the most common type of PPC marketing was Search Engine Marketing (SEM) where marketers can buy ads at the top of search engine results pages that match the keyword or phrase someone searched. As with the rest of digital marketing this practice has evolved considerably and here are some of the top 3 things we've sen so far this year and will continue to see into the future. Buying audiences not words As more and more audience data is put together you can start to leverage this in exchange for just buying keywords and not worrying about the person who is searching for that item in that moment. In the past we wouldn't need to care all that much as long as someone wanted to search for that word/phrase...

Does Your Website Work for You?

by John ParrishNo Comments

Website Design for the Modern WorldMany people in today's world now know that they have to have a website to exist in the mind of their prospective customers. In this necessity to put up a website I unfortunately see many people who will put anything up, just to have it. These sites look incredibly cheap, and they don't tell a consistent story. It is hard to convince someone to spend their hard-earned money on something, if it looks like you aren't willing to invest any of your own money first. At Prestige Marketing Advisors we touched on this issue in recent blog posts and discussed some of the ways that a website may actually be hurting a company. Yes it is still a good thing that they have a website, however if the site is just plain terrible any other advertising or marketing that is done will simply be spent helping out the competition. For example: if a company spends X dollars on any...