Website Design in 2019: Part 2 – SEO and ADA Compliance

Website Design in 2019: Part 2 – SEO and ADA Compliance

What is ada compliance Recently you might have heard about "ADA Compliance" within the digital space. What is that, you have probably asked. For starters ADA refers to the American's with Disabilities Act. It was enacted in 1990 to prevent people with disabilities from being discriminated in all aspects of public life.  This includes ramps at entrances of buildings, accessibility for the hearing impaired, etc. Lately this has started to cause a stir in regards to people's websites. The landmark legal case was GIl vs Winn-Dixie Stores when a man sued Winn-Dixie Stores because he was not able to navigate their website as a blind man. He argued, and won, that they needed to make their site accessible to him under the ADA. The courts found that Winn-Dixie is a "public accommodation"  and needed to be compliant with ADA guidelines. Since this time over 61 guidelines have been released and updated to make websites ADA compliant. So what? What does this mean for you, dear reader?...
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SEO in 2019

SEO in 2019

There are several updates to the most important methodologies regarding SEO in 2019 for this coming year. However the same basic tenants still hold true, content is king. On-Site SEO On site SEO in 2019 is still fairly consistent with previous years and follows the same concepts we have talked about on our blog before. Keeping up with ADA parameters is also going to be a major necessity. We have written many times about that subject as well. To learn more about it there are several other places to read on our site. Other than ADA compliance on site SEO in 2019 will revolve around producing good relevant content on a consistent basis. We try to recommend our clients to write at least 300-500 words per blog post about a variety of topics. However the main goal of content is to provide a source of expertise to provide knowledge to prospective clients and to help set your self up...
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Why ADA Compliance is So Important for your Website

Why ADA Compliance is So Important for your Website

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...
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SEO in 2018

SEO in 2018

There have been several updates to SEO in 2018 and google's PageRank algorithms this year. We found a few articles that discuss many of these updates and wanted to share with our readers. Backlinko In the old days, Google would analyze your page to see how many times you used a specific keyword. In other words, they focused 100% on your page’s content. So the Google spider would visit your page to check if your keyword appeared in your: • Title tag • URL • Image ALT text • Description tag • H1 tag To be fair, they still look at that stuff. But today’s Google is MUCH smarter than it used to be. So instead of only measuring content, they now focus on context. Backlinko Article SEO Moz There is a ton of detail to ranking in this world, to try and rank in Google's results. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here...
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“How Does SEO work?”

“How Does SEO work?”

This question is probably one of the most common that we have come across in the past ten years we've been doing SEO. One of the biggest hurdles for businesses gaveling an effective SEO strategy or partner is the answer to this question. The fact that it is a very simple question that demands an incredibly nuanced and complex answer makes this a subject that quickly puts people to sleep or to ignore it altogether. The short answer is quite simple; Search Engine Optimization (SEO) it is the process that helps a website appear higher (optimized) on various search engines. Google is by far the king of all search engines, but Bing and Yahoo are still important to pay attention to. The easiest version of the complicated answer is that SEO is an organized symphony of several different instruments that must all play together at the right tempo and the correct pitch. The most important instrument is content development. The search engines...
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