Mobile Advertising: The Next Generation

Mobile Advertising: The Next Generation

Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on a smartphone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 7 years (35% in 2011). While these devices have taken over the retain world, and many of our lives, something else has begun happening as well. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right along with it. So as we spend more and more of our time looking into our screens the images that we consume have become advertising at a higher pace year over year. We have seen traditional static banner ads come and for the most part go. Video advertising on mobile devices is growing at a similar trend-line on desktop. The one buzzword people...
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Paralysis by Analysis

Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don't understand it and have no idea how it helps their business. Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients' faces, explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly...
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