Mobile Advertising: The Next Generation

Mobile Advertising: The Next Generation

Almost everyone reading this owns a cell phone, and there is a rather large probability that you are reading it on a smartphone. According to a recent study 77% of people in the US own a smartphone which has more than doubled in the last 7 years (35% in 2011). While these devices have taken over the retain world, and many of our lives, something else has begun happening as well. It comes as no surprise that advertising strategy tends to follow consumer behavior. So as the ownership of smartphones has exploded the mobile advertising phenomenon has grown right along with it. So as we spend more and more of our time looking into our screens the images that we consume have become advertising at a higher pace year over year. We have seen traditional static banner ads come and for the most part go. Video advertising on mobile devices is growing at a similar trend-line on desktop. The one buzzword people...
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Paralysis by Analysis

Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don't understand it and have no idea how it helps their business. Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients' faces, explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly...
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“How Does SEO work?”

“How Does SEO work?”

This question is probably one of the most common that we have come across in the past ten years we've been doing SEO. One of the biggest hurdles for businesses gaveling an effective SEO strategy or partner is the answer to this question. The fact that it is a very simple question that demands an incredibly nuanced and complex answer makes this a subject that quickly puts people to sleep or to ignore it altogether. The short answer is quite simple; Search Engine Optimization (SEO) it is the process that helps a website appear higher (optimized) on various search engines. Google is by far the king of all search engines, but Bing and Yahoo are still important to pay attention to. The easiest version of the complicated answer is that SEO is an organized symphony of several different instruments that must all play together at the right tempo and the correct pitch. The most important instrument is content development. The search engines...
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The Importance of Content: A Blog’s Purpose

The Importance of Content: A Blog’s Purpose

In the ever-changing world of SEO one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and marketing firms that rose from the ashes quickly realized what the search engines were telling them. We will only reward those that follow our rules, and the new number one rule is you must have fresh, relevant content on your website to perform. This revolutionized the online marketing industry. Entire firms specializing in "content marketing" appeared out...
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