The Social Network Redux

The Social Network Redux

The award winning movie The Social Network was a mostly, half-true story about the creation of Facebook. It was a decently received movie with critics enjoying it more than most of America but that is fairly common with Sorkin scripts. However what it unquestioningly got right was the story about young college "computer nerds" having no real idea what they were getting themselves into and creating one of the biggest companies in the history of the world. It's current market capitalization is double the GDP of New Zealand. The country saw this story come to life recently as Facebook's CEO and anti-hero of "The Social Network", Mark Zuckerberg testify in front of congress. As Mark tries to explain the basic ad-supported fermium business model to the most powerful members of our government, it wasn't hard to see the character of Mark Zuckerberg back in the law offices battling multiple lawsuits in the aforementioned film. I couldn't help but see the obvious through line...
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The Evolution of Video Marketing

The Evolution of Video Marketing

From the early "Mad Men" days of video advertising, people could immediately tell the impact. For obvious reasons seeing the products interact with real people made more of an impact on the audience. Seeing that mustang drive down the road to the newest music, seeing those teenagers in a hill singing about Coke convinced enough companies to massively expand their ad budgets into video advertising. This medium continued to grow on broadcast television until the 1980s when cable tv began to become somewhat of a threat. However the giants in the tv advertising world scoffed at the new kids on the block (the band and the new video medium) and many in the broadcast world didn't correctly adjust to the booming cable tv craze and lost a lot of clients. Fast forward to the late 90s and early aughts when the rapid growth of the internet began to take hold. By this time video content just started to find its new home...
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The Digital Marketing Tool Belt

The Digital Marketing Tool Belt

There are many different strategies and tactics in the "digital marketing tool belt" to consider when coming up with a plan. The same can be said of any marketing plan when you look at traditional approaches as well. However, there are far more ways of targeting with a digital campaign compared to traditional media. Television, radio and print are all pretty much top of the funnel solutions meant to hit ad wide of an audience as possible. In the digital world you can do something big and bold, or hit a certain targeted list of people via a social media ad platform. When considering what tool to use many people can become overwhelmed and did themselves paralyzed by all the different options. There are some simple ways to slow down the panic and carefully find your desired campaign. First, you have to identify the purpose of the campaign. Do you want to directly find customers and drive up sales right away or...
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How to Train Your Website

How to Train Your Website

One of the biggest challenges that businesses have today is managing all aspects of their website. First, you have to have a good website, and what does that even mean?  Building a website is one of the most important and difficult things that a business has to go through. That is why hiring firms like ours can be helpful. However, even some firms disagree with each other; some say the simpler the site the better, some want to over-stuff your site with keywords and content to try to trick Google to rank your site higher. The bottom line is that building a "good" site is an art form much more than a science in this technological age we find our selves in. All of that being said most professional firms today will build you a good site that gives you a good base to start. Now what? Now the real hard part can begin, figuring out what it is your website going to...
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Blogging on a budget

Blogging on a budget

As we've discussed in our previous posts, content marketing and blogging is an incredibly effective way to engage with your website viewers and to help attract new ones. In today's online world customers want to connect with the companies that they buy from. They want to know and hear from your voice directly. Writing a blog is almost as important today as having a Facebook page. And make no mistake, everyone has a blogging strategy. Not ever writing content is a decision and a strategy. I would not recommend that strategy as it essentially flies in the face of everyone who knows what we're talking about. Engagement with consumers is very important and can be a way to convert prospects, writing a blog is also a must to get any kind of decent on-site SEO results. Google and the other search engines have been telling us for a while that content is the most important thing they are looking for is content....
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