Blog - Prestige Marketing Advisors

Web Design in 2020: User Experience

December 9, 2019December 9, 2019 by jparrish56No Comments

Just as in 2019 there are several areas of web design that aren't any different. User Experience is one of those areas and we want to make sure that we're on the same page. Read part one of this series first. Discussing web design in 2020 overall. Mobile responsiveness Making sure your site is mobile responsive is imperative. This simply means that your site will auto-fit whatever device you are using. When you design a new site most platforms and CMS will automatically make your site mobile responsive. Convertible calls to action Make sure that there is something for your customers to do when they are on your site. Play videos, read bios, but most importantly give them an opportunity to reach out to you and become a lead. Your website should be one of, if not your primary, lead generating device. Write for the user not just search engines A lot of new websites get too caught up in worrying about SEO and writing their...

Web Design in 2020

November 26, 2019December 9, 2019 by jparrish56No Comments

There are some very static principles when it comes to web design and we adhere to all of them. We did an entire series earlier this year regarding web design and not a whole lot has changed since then. So when we look ahead to strategies for web design in 2020 there are some nuances that come into play. ADA Compliance ADA compliance from an SEO perspective is becoming much more of an important component of web design. Since the search engines are going to start viewing ADA compliant guidelines as best practices you will need a partner who can stay in front of the changes and updates to these guidelines. Coming into ADA compliance can sometimes seem impossible and while yes, it is a lot of work, there are experts ready to speak with you about how to do it, and it isn’t as expensive as you may think. Some of the things we're seeing more of include plugins...

PPC Trends in 2020 And Beyond

November 12, 2019November 15, 2019 by jparrish56No Comments

Pay Per Click (PPC) marketing has been around in the digital works since almost the beginning of time, when Google came into existence and changed all of our lives forever. By far the most common type of PPC marketing was Search Engine Marketing (SEM) where marketers can buy ads at the top of search engine results pages that match the keyword or phrase someone searched. As with the rest of digital marketing this practice has evolved considerably and here are some of the top 3 things we've sen so far this year and will continue to see into the future. Buying PPC Audiences not Words As more and more audience data is put together you can start to leverage this in exchange for just buying keywords and not worrying about the person who is searching for that item in that moment. In the past we wouldn't need to care all that much as long as someone wanted to search for that...

Domino’s Pizza Takes on The ADA

October 14, 2019October 20, 2019 by jparrish56No Comments

Recently a decision from the Supreme Court of the United States (SCOTUS) against Domino's Pizza LLC dealt a major blow to companies that refuse to follow the American's with Disabilities Act (ADA) requirements for websites. ADA website compliance has been a growing issue for the past few years. Title III of the ADA lays out specific guidelines for websites in the public space to follow and ensure that they are accessible for all potential customers. We have written extensively in our blog before about ADA compliance, you can read those posts here in the archive. This case was the first time that SCOTUS weighed in on an ADA lawsuit. A man named Guillermo Robles had sued Domino's Pizza because he was not able to complete an order online with his screen reader software for visual impairment. Eventually his lawsuit was heard by the 9th U.S. Circuit Court of Appeals who ruled that Domino's did have to fix their website...

3 Reasons Your Website Needs ADA Compliance; Not Just SEO

October 2, 2019October 2, 2019 by jparrish56No Comments

The Americans with Disabilities Act (ADA) was developed in 1990 and is meant to ensure that people with disabilities have the same opportunities as anyone else. This means that your website needs to be accessible to people who have disabilities that affect their hearing, vision or in any physical capacity. The Federal Government has mandated that anything considered a “place of public accommodation” are required to be accessible to anyone with disabilities from accessing the business’ goods or services. There are 3 main reasons we wanted to look at in this blog as to why you need to make sure your site is ADA compliant. 1) ADA Compliance Improves Your SEO One topic that we have talked about at length in our blog is that ADA compliance helps your SEO. There are many reasons for this, but the easiest thing to remember is that search engines review the same type of code that makes your site ADA compliant when making their search engine rankings. 2)...