John Parrish, Author at Prestige Marketing Advisors

Paralysis by Data Analysis

We are currently being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to. You also can monitor every aspect of that group who saw an ad. While data is great, more often than not we hear business owners tell us it's confusing. They also have no idea how it helps their business. Unfortunately the digital marketing space is full of companies all too happy to shove a report in their clients' faces. Then explain nothing, leave an invoice and say "you're welcome." Data and reports are great but if not properly explained or tied into a business purpose, it's not helping anyone. Analytics ToolsOne of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website. It can tell you almost anything you could possibly want to know about the traffic on...

ADA Website Compliance Q&A Part 1

by John ParrishNo Comments

ADA Website Compliance is still one of the most important things a business needs to worry about and take control of in 2022. Even with everyone still coming out of the COVID Crisis, ADA Website Compliance keeps you out of trouble with the courts while making your site SEO friendly. Here are some common questions we get asked when discussing ADA Compliance with prospective clients. 1.) Why do I need to worry about the ADA for a website? You need to worry about being ADA compliant for 2 very important reasons. One is to keep your business out of trouble for violating federal guidelines The second reason primarily deals with SEO as most major search engines (besides just Google) look to ADA guidelines as best practices for on-site S.EO. 2.) How do I know if my site is ADA compliant? There are over 50 different guidelines and requirements within the world-wide web consortium's (W3C) evaluation criteria. This is considered the gold standard...

PPC in 2022 And How It’s Changing

by John Parrish1 Comment

Pay Per Click (PPC) marketing has been around in the digital works since almost the beginning of time, when Google came into existence and changed all of our lives forever. By far the most common type of PPC marketing was Search Engine Marketing (SEM) where marketers can buy ads at the top of search engine results pages that match the keyword or phrase someone searched. As with the rest of digital marketing this practice has evolved considerably and here are some of the top 3 things we've sen so far this year and will continue to see into the future. Buying PPC Audiences not Words As more and more audience data is put together you can start to leverage this in exchange for just buying keywords and not worrying about the person who is searching for that item in that moment. In the past we wouldn't need to care all that much as long as someone wanted to search for that...

ADA Web Compliance Isn’t Going Away

by John ParrishNo Comments

As we mentioned on our page about our SEO services ADA compliance is something that has been a growing issue and something that web developers and owners of websites have to come to terms with. A couple of quick refreshers if you haven't seen our other blog posts about ADA Compliance. What is ADA Compliance for Websites This refers to the process of making your website accessible for people with certain disabilities covered under federal law. The rules laid out to be considered compliant have to do with some of the following things: Making sure the text is readable compared to the background color. Making sure images have been tagged so visually impaired people can have image descriptions read to them Making sure the site is navigable by other methods besides a mouse So What Does This Mean? If any of these things sound familiar to you it's because some of these have been the cornerstone of on-site SEO for years. So there...

The Importance of Content: A Blog’s Purpose

by John ParrishNo Comments

In the ever-changing world of SEO one thing remains very consistent. As it is in real estate, there are three things you must take into account: content, content, content. In the old days (2012 in the digital marketing world) the black hats could try to get away with keyword stuffing (see below on some great articles about these practices) and you could find your way to the top of a Google results page. However after Google inevitably caught up, there was hell to pay for those that did not pay attention. Sites disappeared, were de-indexed, SEO shops even had to shut down. The sites and marketing firms that rose from the ashes quickly realized what the search engines were telling them. We will only reward those that follow our rules, and the new number one rule is you must have fresh, relevant content on your website to perform. This revolutionized the online marketing industry. Entire firms specializing in "content marketing" appeared out...