Marketing During the time of COVID

Marketing and advertising in 2020 was supposed to be fun, we got new tools to play with from Google Ads, Content Marketing took another major step forward, SEO black hats got hammered again from the search engine gods. Then COVID came and we were all introduced to the terms “social distancing” and “flattening the curve”.

All in one shot, tens of millions of people around the world are unemployed and facing a type of desperation and poverty without any drastic help from their governments. All of a sudden conversion zones and WordPress’s new version of the Gutenberg editor didn’t matter at all.

While retail stores and most businesses are taking a big hit, marketing and communications are still incredibly important. Certainly budgets are slashed and a lot of businesses aren’t going to make it out of this recession, it is still vital that you communicate your message to the market if you are still in business or if you are opening up tentatively.

If you can afford to hire a professional marketing consultant like Prestige Marketing Advisors we obviously suggest you do so. However with social media today self-marketing has never been easier. Here are 4 quick and easy ways to communicate on a shoestring budget.

  1. Short videos of yourself and any employees updating what your plans are for re-opening.
  2. Sharing those videos (or doing it directly on Facebook Live) on other social channels with links back to your website.
  3. Email blast to existing customers letting them know you’re plans for re-opening or employee retention.
  4. If at all possible, SHARE GOOD NEWS; if you have young employees graduating, have any positive family news (babies), or if you can share success stories of maintaining employment – people really love that kind of information during this time.

All 3 of these ideas will help keep you in your customers minds and could help drive sales electronically during this shutdown or at least let everyone know where you are coming from. We will get through this pandemic, continuing to communicate your message will go a LONG way in making sure your business will too.

Some places to donate for COVID-19 support

World Health Organization

Feeding America

Here’s a list of others

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