Some of the easiest things to do to a website revolve around keeping user experience high. Some of them are very obvious and even easy to keep on top of. Therefore it’s important to at least keep on top of everything you can.
Mobile responsiveness
Making sure your site is mobile responsive is imperative. This simply means that your site will auto-fit whatever device you are using. When you design a new site most platforms and CMS will automatically make your site mobile responsive.
Convertible calls to action
Make sure that there is something for your customers to do when they are on your site. Play videos, read bios, but most importantly give them an opportunity to reach out to you and become a lead. Your website should be one of, if not your primary, lead generating device.
Write for the user not just search engines
A lot of new websites get too caught up in worrying about SEO and writing their content specifically for the search engines first. If you have good relevant content it will be something the search engines crawl and rank well regardless. You don’t need to keyword stuff your pages and re-write the same phrases over and over.
For the other sections in our web design in 2019 series you can view them here:
Overview
Part 1 – Website Platforms
Part 2 – SEO and ADA
Part 3 -Content Marketing