With the most recent updates and revelations regarding the big 3 digital / social media companies (Google, Facebook and Twitter) the industry is in a bit of a state of flux. However there is no reason to panic. The big 3 still offer some of the best first party data available for marketers.
Everyone is familiar with the various social media channels for personal use, even some businesses have used Facebook or Twitter for business purposes. However, the vast majority of businesses out there today have not been able to effectively leverage the great opportunity that social media provides.
Organic SM engagement is an important way to interact with your customers and to continue to tell the story that your website does. Paid SM engagement offers a way to use data and targeting not found in any other medium. Since people that use social media effectively have turned over every part of their customer profile purposefully, advertising on social media can be incredibly effective.
For example Facebook uses information provided by its customers to put together an advertising database that let’s you target people on an incredibly granular level. So you are able to really target someone who fits your target audience in an incredibly accurate way. Also since your ads only reach people who are signed into their profile, the chances of your ad being shown to a bot is almost nothing.
At PMA we have 5+ years experienceeffectively creating and managing social media profiles for businesses in a myriad of industries. Contact us today to discuss further and see how we can help you today.