Paralysis by Analysis

In 2018 we are being overrun with data and data companies. You can buy IP targeted lists of 27 year olds who can get dental insurance at work but have chosen not to, and monitor every aspect of that group of people who were exposed to a paid ad. While data is great, more often than not we hear business owners tell us that they don’t understand it and have no idea how it helps their business.

Unfortunately the digital marketing space today is full of companies that are all too happy to shove a report in their clients’ faces, explain nothing, leave an invoice and say “you’re welcome.” Data and reports are great but if not properly explained or tied into a business purpose, it’s not helping anyone.

One of the best tools in the game today is Google Analytics. This tool is free and ties into the backend of your website and can tell you almost anything you could possibly want to know about the traffic on your site. However, like above, if no one works with you on what these repairs mean it can be overwhelming and pointless.

We pride ourselves on working with our clients to help them understand their analytics. We’ll meet monthly or even weekly depending on our clients’ preference. In these meetings a simple understanding and discussion about what happened in your site since last time, what type of traffic or ad campaign is driving the most leads, and we develop a strategy on getting more of that traffic immediately.

It sounds like a simple process and a novel concept, but I wouldn’t be surprised if the business owner reading this has never had one of those worthwhile meetings but has shelled out a lot of money to media/website companies who could have.

Contact us below for an estimate and let us help you.

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